Avoid These Mistakes When Selling Your Home

Are you ready to sell your home? If you are and you’re not careful, there are a number of potholes that could slow you down.  Individually or collectively they could prove to be very costly. Here are a few to watch for.

Pricing Your Home Incorrectly

Every seller wants as much money as possible when they sell their home. But listing too high will often get the seller less than market value. If your house is not priced competitively, people looking in your price range will disregard your home in favour of larger homes in the same price range. At the same time, people who should be looking at your home won’t see it because it is above their price range!

Overpricing typically increases time on the market and adds to your overall costs! Overpriced homes become stale and generally sell below market value.

Failing To “Showcase” Your Home

Buyers look for homes, not houses, and they buy the home they can see themselves living in. Owners who do not make the necessary repairs, who don’t spruce up their home inside and out, touch up the paint and landscaping, and keep it neat and clean, chase buyers away faster than agents can bring them.

If you were selling a car, you would wash it, maybe even detail it to get the highest possible price. Houses are no different.

Are Newspaper Ads & A For Sale Sign Enough Marketing?

The two most obvious marketing tools, open houses and newspaper ads, are only moderately effective as a means of selling your home. Surprisingly, less than 1% of homes are sold at an open house, agents generally use open houses to attract future prospects, not to sell the house!

Advertising studies show that less than 3% of buyers purchased their home because they called on an ad. Statistics also show that 80% of buyers start their home search on the internet.  You need to choose an agent that is technological and internet savvy to attract and capitalize on these buyers.

**Nothing on this website should be confused with financial or legal advice. If you need this, or any other type of advice, please seek the help of a competent professional. In addition, because real estate laws change all the time and differ from state to state, and even city to city in the same state, everything in these pages should be considered general marketing advice and ideas. Please see link to full Disclaimer at the bottom of this page.

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