Anabela Cardita
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Category Manager
Regional Mercadorias, SA
Retail industry
March 2009 – Present
Analysis of the current range in cadencie
Market analysis
Analysis of performance of the products in our stores (Intermarché / Ecomarché) and Competition
Identification of unmet needs in our range
– Negotiation with the business case for proposed articles that complement the range
Definition of the number of elements / references to be included in the various types of store.
Approval / validation of products to come in cadencie
Preparation of information to be sent to stores to notify the various non-food ranges
Marketing Assistant
Regional Mercadorias, SA
Consumer Goods industry
May 2006 – March 2009 (2 years 11 months)
Management and development of a Mega Campaign of 50%
(loyalty card)
– Management of the loyalty card system
– Analysis of the results of campaigns and other actions
– Training to the shops in loyalty card
– Customer and sales service/support in loyalty card
– Drafting weekly resume of Promotional Communication
– Management of database leaflets / AcNielsen
Trainee Marketing
Staples Office Centre
Consumer Goods industry
November 2005 – April 2006 ( 6 months)
– Production and composition of leaflets- Preparation and updating of the plan means – Report to the Director of Marketing
Education
Instituto Politécnico de Setúbal
Bsc degree, Marketing Management
2001 – 2006
Career
Name:
Anabela Pereira Machado Cardita
E-mail:
:
April 24, 1983
:
Single
Interests:
Marketing
Communication
Advertising
Category Management
Favorite Subjects:
Environment, Sports, Music, Cinema