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Monday, July 20th, 2009
A brochure is effective marketing materials that can help make a success of your promotional campaign. Your brochure main aim is to attract customers to buy a product from you or enjoy a service.
Even with a powerful and exciting design for the printing of brochures, every effort will be submitted to the waste, if they have not the right folding technique that will help your brochure spread their goods in the hands of their recipients. Not to mention that the cost of printing general brochure is also determined by its folding pattern.
It is important then how it applies the technique of folding. To make a sale and, ultimately, increase profits, you have to know what type of brochure folding technique would be suitable for their needs and purposes.
Brochures Contrary to what many think, was effective not only great design or the perfect role. (For most of the promotional materials in reality, as the club flyers, success is more than these two elements.) Mostly, effective brochures are made for the way they develop.
For his campaign next marketing through leaflets, and their media, here are the most effective methods of folding that can be used to increase sales.
Fold the four pages. This simple brochure fold is the most basic and easiest technique. It is suitable for direct mail campaigns, as it requires no envelopes to mail to your target customers. They are very easy to do well.
The six-page Fold. It is also better for brochures advertising directly and can also be used for invitations. They can be applied to letterheads and literature materials for best results.
The six pages Accordion Fold. This technique uses the basic literature sometimes like that of the 6-page. The only difference is the format that applies the accordion as a design to the technique of folding. Also ideal for direct mail campaigns.
The eight-page fold parallel. This is very popular among sales people because promotes reading for more detailed information. In general, literature and map folding technique is perfect for direct mailers and invitations sales direction. Be sent by mail, even without an envelope.
The French eight-page, eight pages of maps, eight pages Puerta, eight-page accordion, and the eight-page Roll Folds. All these techniques are ideal for literature and map folding specifications. They are also for the sale of detailed information and marketing, as well as for content that use diagrams.
The Accordion ten pages, ten pages in parallel, and twelve pages Roll Folds. Also suitable for sales and product brochures with more detailed content.
Twelve-Page sheet and Firm Folds. In addition to the sales brochures of maps or diagrams, the 12-page broadsheet sometimes is ideal for education and training kits.
The 16-Page sheet Folds and Signature. Suitable for general maps, descriptions of educational products or in their brochures.
Folding is an art. Like the Japanese origami, you can create a lot of things in a simple piece of paper. Similarly, when you close your brochures,
establishing an art, an art that attract customers to your business, and ultimately increase ROI.
For comments and questions about the article visit:
href = “http://www.printplace.com/printing/printing-flyers.aspx”> Flyer Printing,
Flyer Printing,
Brochure
About the Author:
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Article Source:
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Brian O’Leary Pt.8
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This heavyweight laser paper is ideal for printing impressive, professional quality brochures in-house. It is designed to work with HP Color LaserJet printers and is compatible with most other laser printers and copiers….
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